Felicia Boettcher is a Munich-based freelance photographer,  make-up artist and digital creative director. She is a trusted partner to major brands, retail stores and fashion industry professionals across the globe. Her unparalleled passion and expertise have given her the opportunity to work for a wide variety of clients seeking her talents.

Through her collaborative spirit, vivid imagination, and infectious positive energy, Felicia is known for creating fun, relaxing work environments that help bring out the best in those around her. Felicia’s reputation for reaching across cultures and languages has served her well as she builds a global clientele that values her positive attitude and natural strength as much as her natural eye for image composition, make-up and hair. 

Through her service with the Pro*Lab and Beautick fashion week team, Felicia has had the opportunity to partner with many industry-leading brands including Philipp Plein, Aliexpress, Ultrachic, Alberto Zambelli, D-Exterior, Mario Dice, Sartorial Monk, Grinko, Milano Moda Graduate, and NABA. Her work has been featured prominently in numerous campaigns for brands such as Movitra Sunglasses, Neil Barrette, Gosha Rubchinski x Diesel and Vital Care.

Felicia is a graduate of Pro*Lab Academy where she completed studies in fashion and media. She is also a graduate of the Istituto Marangoni Fashion Business and Marketing program, and continually participates in industry-leading masterclasses including programs offered by Danessa Myricks and James Vincent and the Portrait Masters. She speaks English, Italian, German, and Spanish, and has lived in cities such as: Milan, Italy; Oxford, England; and Marbella, Spain.

When she’s not in the studio or with clients, Felicia loves pursuing her other passions: nature and horse riding. She takes great inspiration from the natural world, and is a fierce advocate for environmental preservation . Felicia also continually develops her deep interest in photography, not only for her career, but also as a way for her creativity to run free and bring out the inner beauty in everything she captures with her camera.

Please don’t hesitate to contact her for inquiries or just to say hi.

Language Skills

English, Italian, German & Spanish


Lichtschmiede München e.V.

Landsberger Str. 183

80687 München


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